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Pharma Marketing Blog: Will 2013 Be the Year of "Digital Pharma?"
"Print Media" refers to ads in medical journals, "Reprints" refer to reprints of medical journal articles that sales reps hand out to physicians, and "Digital Media" refers to online ads placed on...
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Health All Up In The Cloud
While VentureBeat's HealthBeat conference in San Francisco this week showcased a lot of new technologies for the health space, the one aspecSee it on Scoop.it, via digital healthcare marketing
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Content on health websites often too complex for patients
If you feel like you're lost in a sea of jargon when navigating healthcare-related websites, you're not alone.See it on Scoop.it, via digital healthcare marketing
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The Digital Health Dialogue--Crafting Language And Visuals That Your...
The science of communication Talk about arthritis with most people my age and you'll get little or no traction. It's usually 'not our disease'. But change the dialogue from arthritis to bone health...
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Predicting Success for Tecfidera through Social Media Analysis - Treato Blog
Social media can predict the success of a new drug launch much faster than traditional methods. Many pharmaceutical companies try to measure the success of their launch based on weekly script...
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How Digital Health Is Reinventing The House Call
The house call of yesterday For many, the house call represents medicine at it's best. The Doctor, by Sir Luke Fildes (1891) (Photo credit: Wikipedia) The comfort of your home combined with the...
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The case for making your website senior-friendly
As more seniors use the Internet (and the audience grows much more quickly than the general population of users), your website’s usability for this audience is paramount to the health of your...
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Two Billion Reasons Why GE Healthcare Loves Digital Health
Change is coming fast And that innovation slope is moving closer to Ray Kurzweil's singularity. Today, GE Healthcare is part of the push that is shifting this curve upward with a $2 billion...
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Consumers & Online Reviews of Doctors | HealthWorks Collective
Results of the Vitals report, released May 29, show that 51 percent of people now use other patients' ratings of doctors as a source of information.See it on Scoop.it, via digital healthcare marketing
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Health Data Exploration Project: What Do We Do With All this Data?
Over the last several years, health tech companies have increasingly developed products to build our ‘quantified selfs’. Our Fitbits�See it on Scoop.it, via digital healthcare marketing
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Big Data and Healthcare PR | Social Media Today
In the last few years, data has changed the landscape of the healthcare public relations (PR) industry where I work as a digital specialist. The change has been largely driven by the use of digital...
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Healthcare: Don’t Fear the “What Ifs” in Social Media
Editor’s Note: On Friday, June 14, Farris K.See it on Scoop.it, via digital healthcare marketing
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Inside The Operating Room With Google Glass
Rafael Grossmann, MD, FACS at Google Glass's first surgical appearance One small step for surgery... Yesterday, history was made by Rafael Grossmann, MD, FACS. He's a surgeon--and a Google...
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Certain Physicians Set To Embrace Digital Pill Technology by Next Year
Observers of digital technology say that some physicians will be using ingestible digital pills to gather patient data by next year.See it on Scoop.it, via digital healthcare marketing
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Listen to 5 healthcare entrepreneurs deliver insight from the startup trenches
MedCity CONVERGE will feature five speeches from experienced, successful innovators in the healthcare industry -- from entrepreneurs to doctorsSee it on Scoop.it, via digital healthcare marketing
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Top 10 Countries Where Doctors Go Digital: A Paperless Prescription
The U.S. may be the high-tech center of the world, but when it comes to electronic health records, it has one of the lowest rates of adoption among affluent democracies.Digital medical record systems...
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Digital Power - Harnessing Multichannel Marketing Opportunities | eyeforpharma
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Digital Health: Will Pharma Follow or Lead?
Time to step up or step out of the way? The digital health movement is growing rapidly. Almost everyday we hear of new technology, apps and ideas that bring the promise of improved medical care,...
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Future of Drug Development Focuses on Patient Experience -- And Digital...
The need for improved patient-associated measurements is also a key reason medical product companies should care a lot more about digital health than they seem to.See it on Scoop.it, via digital...
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How Healthcare Marketers Can Maximize Social Media Streams - Business 2...
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5 reasons why physicians should be using social media | PhysBizTech
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Why health care needs Apple
In the still-nascent digital health space, Apple could serve as a regulator of sorts -- a platform, perhaps or a hub -- just as it has done with smartphone apps, music, podcasts, and even online...
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Infographic: Is Cyberchrondria the Darkside of Digital Health?
Is the rise of digital health tools such as mobile health, telehealth, and remote patient monitoring creating a new nation of cyberchondriacs?See it on Scoop.it, via digital healthcare marketing
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A Healthcare Revolution: Virtual Innovation at Full Speed | eyeforpharma
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Building A Medical App: How Your App Can Work In A Clinical Setting
Showing off how your medical app can work in a clinical setting might lead you down the path of developing on a visually appealing medium like an iPad.See it on Scoop.it, via digital healthcare marketing
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What's Working & What's Not in Social Business - IT Clan Editor's Blog -...
The importance of social media is growing across all industries, a study says. But the emergence of socially connected enterprises isn't fast, and its value is to-be-determined.See it on Scoop.it, via...
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Upwardly mobile: Pharma opportunities in mHealth - PMLiVE
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The Astute Observation that Digital Health is Going to Change the Way We Wiew...
MedCrunch: We loved attending the DHF13 event; it was really informative and refreshing. We particularly enjoyed the coziness and familiaritSee it on Scoop.it, via digital healthcare marketing
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Medicine Must Get Social -- InformationWeek
Patients find a lot of good -- and bad -- healthcare information online. That's why doctors need to be as digitally literate as their patients.See it on Scoop.it, via digital healthcare marketing
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Social Media to Connect with Patients | HealthWorks Collective
Here are five ways you can work with social media to engage patients, build relationships and influence word of mouth throughout your communitiesSee it on Scoop.it, via digital healthcare marketing
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